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Selling Your Home >Marketing Techniques
When a seller lists a home with a real estate agent, a lot of brainstorming follows. Who are the potential buyers, where do they live and work? How can they be reached effectively with information that will attract them to this particular property?
In addition to advertising each home on the widely used Multiple Listing Service, professional real estate agents employ marketing techniques tailored to the individual home they are selling. An agent will review various buyer lists to find potential purchasers. They will use telephone and direct mail marketing, produce property flyers and advertise on the Internet, in the newspaper, in community publications and in real estate magazines. Contacts will be made to other agents who sell homes in the area to encourage them to show the home to prospective buyers.
Real estate agents combine pro-active marketing with realistic pricing to generate results for their home sellers.
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| Q |
What famous Art Deco skyscraper is decorated with eagle hood ornaments, hubcaps and abstract images of cars?
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| A |
New York's Chrysler Building, designed by architect William Van Alen in 1930, was one of the first buildings composed of stainless steel over a large surface area.
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